Pricing Strategies for Maximum Profit
Chapter 7: Pricing Strategies for Maximum Profit Pricing your e-book is one of the most important decisions you'll make. Set the price too high , and people may hesitate to buy. Set it too low , and you might leave money on the table. The key is to price competitively while maximizing sales and profit. In this chapter, we’ll cover: ✅ How to price your e-book competitively based on market trends ✅ Free vs. paid e-books (using free books as lead magnets vs. direct sales) ✅ Bundling and special offers to increase value and boost revenue 7.1 How to Price Your E-Book Competitively The right price depends on your audience, content value, and market demand. Here’s how to find the sweet spot: 🔹 Step 1: Research Market Prices Check similar books on Amazon KDP, Gumroad, Apple Books, or other platforms. Look at: ✔️ Books in your niche (business, self-help, fiction, etc.) ✔️ Average price ranges (most e-books are between $2.99–$9.99) ✔️ Best-sellin...